Lizel Strömberg

Melodifestivalen Press: Press conferences
As I wrote before, this was our first time doing this kind of press. We had no knowledge about how things would be set up, and how the other press usually work.

I’m aware that Swedes in general might not have the same courtesy as many other countries. I may be half Swedish, but I’m also half Filipino which also mean I may have not been raised with the same manners as Swedes around me. With this said, I was very surprised over how unprofessional several reporters were acting towards the artists and each other.

Talking shit about the acts, interrupting people when they are doing interviews and pushing others to get their footage, are just a couple of things they were doing. Mind that, there were plenty of people that were very nice and behaved polite and professional as well.

During the week, there were several opportunities to talk with the acts at different press conferences before/after the dress rehearsals. Since Jenevia and I were the only ones from our outlet, we had to do all the work by ourselves. Jenevia was the one preparing for our interviews, made the research and came up with questions. Plus she was also the one editing our video footage. While I was the one recording the interviews, photographing during all the events that was happening during the weekend and I was also the one editing the pictures I took.

So, during the press conferences we made sure to be ready and set as soon it was our time to interview. Since it was just the two of us, we prioritised the five bigger acts that people were more excited over to see. Such as Samir & Viktor, Ace Wilder, Robin Bengtsson, Albin & Mattias and Mimi Werner. It was very nice talking to them, and they were so genuine and professional. 

One thing I have to write about is Samir & Viktor. Maybe not about them, but how people were treating them, and with people I mean some of the press. When we were interviewing Samir & Viktor, they were very anxious about their English abilities. We were prepared and knew they weren’t as fluent in English as many people in Sweden might be. We made sure to tell them, it was fine and I would help them out to translate if they needed it.

(The lady in the picture has nothing to do with the unprofessionlism that was happening) 

Samir & Viktor did very well. We really appreciate that they made such an effort to answer our questions and take part in the interview despite struggling with their English. I just got annoyed because during the interview, a lot of the reporters came around to see our interview and some even recorded it. The press were rude and unprofessional and they were laughing in a mean spirit way. I’ve seen some of the interviews with Samir & Viktor both in Swedish and English and it’s no wonder they are so insecure because of they way people treat them. Genuinely, Samir & Viktor are two of the nicest people I’ve met, they are such hard working guys and they are funny & have great personalities. They have grown a lot since last year, and I wish people could treat them better. 
I didn’t want to be rude and take too many pictures of the acts when they were getting interviewed since I knew it could be distracting when the flash goes off. But I thought it would be nice to have some pictures anyway. Also I thought it would be okay since everyone was just taking shots all the time, so a couple pictures wouldn’t hurt as much.
As I was taking pictures while we were waiting to get some interviews, I was standing a couple meters from Samir & Viktor. I saw an opportunity to get a picture of Samir, as he saw me, he posed for me to take one. But the funny thing was, he basically walked away from the interview he was in, to get to me, just to see the picture I took. It was so funny and random!
One thing that was funny throughout the weekend was how confused everyone got over the fact that I knew Swedish since Jenevia and I were from an international outlet. Jenevia and I were of course talking in English all the time, but after the first day most of the acts and their team recognized us and knew who we were so there were not as much confusedness after that. Which was very nice and made things much easier. Also I think the way we worked and the fact that we treated everyone with respect made people more genuine towards us.

To wrap things up from the interviews, I decided to get some pictures of the acts posing for the camera. It was a bit harder than I though since the other press was everywhere swarming around the acts but as soon as the artists saw me, and after have asked them polite if I could take pictures, everything went fine.

As you can see in the pictures, they have different clothes in some photos and that's because it was at different press conferences. More videos of the interviews we did is uploaded on MuseLed's Youtube channel which you can find here:


More videos and pictures will be published during this upcoming week, so stay tuned for more updates!

~ Melodifestivalen Press: Interviews ~
As some of you know, Melodifestivalen started about two weeks ago. For those who don’t know what Melodifestivalen is, it’s Sweden’s biggest music competition, which is held every year for 6 weeks in February/March. The winner of the competition gets to represent Sweden in Eurovision Song Contest in May.

This year, I will be doing press for MuseLed Blog to do coverage of Melodifestivalen together with Jenevia. First week of Melfest was in Gothenburg, which we were in town for to do press. We had never done press for the competition before, so everything was new for us.

The week started off with a press event where all the press got to hear the songs for semi-final 1 for the first time. 
During Thursday we had set up two interviews, one with Albin & Mattias and one with Robin Bengtsson. I have to admit, I was very nervous because I had no idea what to expect from the interviews and how things would be once I was going to take photos of them.

Our first interview was with Albin & Mattias. When they arrived at set, they told us Mattias was going to do a quick interview over the phone and asked us if that was okay. We had a time limit, but we were okay with it. As professionals, you just have to work with whatever that might happen. Things could change. While we were waiting on Mattias to finish his interview, we talked a bit to Albin and also took some photos of him.

Consider I haven’t had my external flash for that long, and have barely used one before: the pictures turned out quite well. The light and colours turned out better than expected. I’m actually impressed over myself.

The guys were a little bit concern about their English abilities but once we started the interview, everything just went smoothly. As I’ve been around supporting Mattias since he was in E.M.D, it was very fun to see how much more confident he is in the work he’s doing now compared to back then. His charisma and personality really glows more than before! It’s very nice to see! 

I hadn't met Albin before this interview, but I must say he was such a nice person and the chemistry between him and Mattias is such fun to see! 

If you are curious to see our interview with Albin & Mattias, make sure to check it out in the clip below. We talked with them about how they ended up working with each other, what their song "Rik" is really about and their participation in Melodifestivalen. Plus so much more!

The second interview was with Robin. I’ve been around supporting him since he was in Swedish Idol 2008, so I was very excited for him when I heard he was going to be in the competition!

It has been a while since Robin was in the spotlight like this. Back in 2008-2009, I think he was a bit more reserved and it feels like now, he's more confident and have a better idea on what he wants to do in his music career, which is great! In the interview, it was interesting to hear more about him as an artist and how he has been working. 
See our interview with Robin down below, where we talked about him finally making it to the contests, the meaning of his song “Constellations Price” and his hopes regarding the contest.

The second interviews went very well as well. I got very impressed of Jenevia and her professionalism. Being in Sweden, I’m used to see one or two ways to do interviews and almost everyone is doing the exactly same thing. Jenevia had really made her research and had great questions that artists usually never really get to answer.

That Friday we had also set up a sit down interview with the composers and songwriters Linnea Deb, Joy Deb and Anton Malmberg Hård af Segerstad. This year they have written/co-written Ace Wilder’s song “Don’t Worry”, Molly Pettersson Hammar’s song “Hunger”, Isa’s song “I Will Wait” and Lisa Ajax’s song “My Heart Wants Me Dead”. They were also the ones behind Måns Zelmerlöw’s song “Hereos” who won Eurovision last year for Sweden. Reporters in Sweden don’t really interview the songwriter and the composers behind the songs, which is such a shame because often they are the ones who made the song as well as it is. Linnea, Joy and Anton were very friendly, fun and interesting to listen to. They had a lot of good things to say and Jenevia had questions for them to really talk about their work.
In our interview they talked about such as their musical background, how they ended up working with each other and their point of view on how things felt when they were waiting for the result of Eurovision Song Contest 2015.

More stories, pictures and videos will be coming soon! I had to divide the blog post into 4 (MAYBE 5) different ones because I have so much to tell, and too many pictures to share! These posts are a bit different from what I usually publish, but I hope you will enjoy them! You are more than welcome to give me feedback of what you think about our work, the stories or just anything else in the comments down below or at any of my social medias. 
Thank you for reading! ~
Pancake Day/Fettisdagen
Two days ago, it was Pancake day, but not here in Sweden. Instead we had a day called "Fettisdagen" where we eat Semla instead of pancakes that everyone else in the world does. Semla is a pastry and it looks like this:
It's some kind of bread with almond icing in the middle together with whip cream. Most Swedes eat it as it is, but my family has always eaten it with warm milk. Whenever I tell people I eat Semla with warm milk in a bowl, they get so confused because often they have never heard someone eat a semla like that. 
I really like Semla and even if I'm lactose intolerant, I can't keep myself from eating it. Luckly there are medicine for me to take whenever I eat food with lactose in it, so my tummy can handle it. 
P.S. As some of you know, I've done press for Melodifestivalen in Gothenburg. Don't worry, I will publish blog posts with pictures and videos about my experiences from that within a week or two. I've already started to submit a post. Bare with me, it's coming! 
~ Stay Tuned!