Lizel Strömberg

Behind The Scenes of Melodifestivalen 2017
Hello everyone! 
Melodifestivalen 2018, is just around the corner. While we are waiting for the season to start, I thought about sharing some unseen behind the stage footage of our press work during Melodifestivalen 2017. I will keep this post short to instead let you watch the clip to tell you more. Enjoy!
 
 
Until next time, ingat!
 
Melfest 2018 | My first impressions of the acts
Melodifestivalen 2018 is just around the corner. Las week in Stockholm, SVT made the announcments of the acts in next year's contest. I was on set to report from the press conference in Jenevia's place. I took the train to Stockholm the night before to be sure I would be in time for the press conference the next morning. Once I came to TV-Huset and I saw all the familiar faces in the media, I could feel that I was back in the Melfest bubble. After a bit of struggle getting the right information and knowing where to put my jacket, we were finally let inside the venue. I've never been at this press conference before, it was a whole new experience and difficult to know what to expect from it. We got settled in by our seats in the audience, we got some information from the studio man before it was time for the press conference to start. For the people that saw the live stream of the press conference you know they played a recap of Melfest 2017, it was so much fun seeing it and made me glad that we did press for that particular year. There was so many great acts and I have so many fun memories from it. 
In this post, I will write some few sentences of each act of my first impressions on them being announced to participate in Melfest 2018. I will include photos of every semifinal's lineup, more photos and stories will be shared at another time leading up to the contest. Hope you will enjoy this kind of set up. 
First semifinal will be in Karlstad. All the acts got announced in alfabetic order and the running order for the actual show will be announced later on.
  • First act to be announced was Renaida, I loved her energy when she entered the stage! I didn't recognize her which is not surprised since I haven't paid much attention to Swedish Idol the past couple of years.
  • Benjamin Ingrosso was one of the rumoured acts and I wasn't sure if it was true since I've heard him talking several times about not planning to do it again this soon. But I'm glad he's back since he has such a great showmanship and delivers great songs. The fact that he is back means that he has a song that he feels a lot to, that he thinks worth coming back in the contest this soon. 
  • Edward Blom was the third to be announced and I don't have any comments about this.
  • John Lundvik has been an artist and songwriter that I've kept an eye on for a while, he has some very good vocals and I've been waiting for him to be in the contest. John has a good vibe and it feels like he's very eager to show everyone what he got. I'm looking forward to see what he wil bring to the show. 
  • Kikki Danielsson is a well-known artist in the context of Melodifestivalen. Many people are excited that she's back and it has been a bit of commotion about it. She had hurt her leg in a fall but she kept her spirit up during the whole press conference. She has released songs that I can enjoy hearing once in a while but I won't keep my breath in this one. 
  • I wasn't surprised to see Sigrid Bernson getting announced to be one of the acts, I had a feeling that she would been in it. I like her energy but nothing she has released the past year have made me feel like this is something that I don't want to miss out on.  
  • Kamferdrops is an artist from Norway, she have had a lot of success in Sweden and her single "Jag trodde änglarna fanns" have been playing a lot in Sweden the past summer. I'm pretty sure we will get a quite a visual number by her.
This year the second semifinal will be in Göteborg. It's a very competitive semifinal as it seems to be every year for the past couple of years. I must say, this is the semifinal that I'm most excited about and I can't wait to hear and see every one's number. 
  • Ida Redig is an artist that I've heard about numerous of times but her music hasn't been something that have apealed to me.
  • We have seen Jonas Gardell in the context of Melfest earlier as an interval acts. I don't know what to think about him participating as an entry next year but I guess it could be interesting to see what he will show.
  • Margaret is an artist from Poland and she has a lot of success with her songs "Cool Me Down" and "What You Do". "Cool Me Down" has been one of the songs that I've played the most the past year. She always delivers bops and I'm looking forward to hear her song since I'm sure it will be another bop from her. 
  • LIAMOO is the winner of Swedish Idol 2016. I first got to know about him through Molly Pettersson Hammar's Snapchat after been posting a lot about him which made me curious to see who this guy is. I ended up looking him up and I liked what I saw. I have really enjoyed his previous songs "Burn", "It ain't Easy" and "Beautiful Silence". He's one of the acts that I'm most excited to see what he will bring to the Melfest stage. I think he can bring something really good. 
  • Samir & Viktor has returned to Melodifestivalen! I'm not surprised over this at all since they have been posting about wanting to come back ever since Melfest 2017. I'm sure these guys will be delivering a great fun performance with lots of energy and good vibes. I'm happy that they are back. - All I want to say is, Welcome back guys!
  • Another returning act in this semifinal is Mimi Werner. We saw her back in Melfest 2016 and she had a very strong entry, a great song and performance. Only bad thing was that she was in a very competitive semifinal with acts that already had a establish name. I think we can look forward to something similir as good as "Ain't no good". 
  • Stiko Per Larsson is the act that came out as a winner from "Svensktoppen Nästa" to compete in Melfest. I don't know a lot about him but the type of music we can expect from him is more country influenced.  
Semifinal 3 will be in Malmö with three returning acts and four debuting acts. 
  • Martin Almgren is another winner from Swedish Idol (2015). I don't know a lot about him but I've heard his song "Can't Hold Me Down" a lot on the radio. I've enjoyed his song "Bricks" as well, not sure what to expect from him or if his type of music will appeal to me. We will have to wait and see.
  • Dotter is one of the debuting artist this year and she wasn't there for the press conference. I'm actually not familiar to anything that she has done and have only heard her name a few times. It seems like many people are excited about her. 
  • Moncho is another new name and I hadn't heard about him before the press conference. When I look through some of his songs it's more hiphop influenced. Not really what I usually listen to but I've enjoyed what I've heard so far. I'm curious to see what he has in store for us. 
  • Mendez is back! His song Adrenalina and Carnaval have been a big part of my childhood. Adrenalina is one of my favorite songs in Melfest in all time and I'm very excited that Mendez is back. When I talked to him it sounded that he was going to bring a party to the stage and I can't wait to see what he has in store for us!
  • Kalle Moraues is a well known artist and host in Sweden, we have seen him in the contest before with the song "Underbart". I don't have any major opinions about him other than his previous song was cosy to listen to.
  • The veteran Jessica Andersson is back. I liked the song she did with "Fame" but her solo entries haven't been something in my taste.
  • Barbi Escobar was the last act to be announced for Malmö and she's one of the debuting artists. She is very new and I can't find any previous releases as to date. I'm curious on what type of music she does and what kind of artist she is, it will be interesting to see what she has to offer. 
4th and last semifinal will be in Örnsköldsvik. As for now, I think this is the semfinal that I least look forward to. 
  • Felicia Olsson has been in the contest before. As I weren't all into the contest in the same way I am nowadays, I didn't recognize her. But when I listened to her last entry "Make Me No 1", it sounds familiar. I don't know what we can expect from her this time but I will keep an eye on her. 
  • Felix Sandman from FO&O is doing his first move as a solo artist. It feels like Felix is quite certain of what type of music he wants to do and are ready to do his own thing. I'm curious to see what his own solo material will be and how different it will be from what we are used to see him in.
  • Mariette has returned once again! I enjoyed "A Million Years" a lot more than expected. We know she can deliver visuals in her performance and I look forward to see what she will do this time to top it from this year. 
  • Rollandz. I don't know what to say about them. Their type of content/music isn't something that appeal to me at all. 
  • Emmi Christensson isn't someone that I've heard about before, she's an musical artist which is probably the reason why. I don't know much about that scene and I don't really know what we can expect from her. 
  • I'm actually not surprised to see Elias Abbas in the contest. I've seen the label that he's on have been pushing him a lot the past year, special during the summer. I haven't heard his debut single "My Queen" before this post. It's a decent song and it's going to be interesting to see how he will do in Melfest. 
  • Last act to be announced was Olivia Eliasson. Oliva Eliasson is a name that I've heard before mostly because of her covers of Anton Ewald's songs which he guest appereance in of her videos. She has a nice tone in her voice. I'm not sure if she will stick to her sound as her debut single "Do You" or have something different to that.
When it comes to our Melfest content, I'm normally the videographer and photographer but this time it was different. Since Jenevia couldn't fly over to Sweden for the press conference, I offered to help her getting interviews with some of the acts. 
Interviewing people is not something that I'm used to do. As a shy person, this was completely out of my comfort zone and I was very nervous over this. It was my first time doing interviews at a press conference and I didn't knew what to expect of it and how I would handle it. I made sure to be myself, keep calm and remind myself to not forget to smile. As the announcement were happening, Jenevia was drafting questions for me to ask as I was photographing the acts when they entered the stage. Jenevia and I were keeping in contact through out the press conference and I did my best to get the content that we wanted. 
I'm actually happy about how the interviews turned out. After have been watching some interviews by other reporters, I can tell how different ours are compared to everyone else's. It's nice to see more clearly how being polite, kind and professional makes a difference in how people approach are back to you. It felt like I made a good impression for people to remember me. I mean, people that I've never met before this event said bye to me when they were leaving the building.
I think we were able to get very good content and more out of people compared to other reporters. I got to interview 9 out of 28 acts: Samir & Viktor, Benjamin Ingrosso, John Lundvik, Margaret, Mimi Werner, Barbi Escobar, Felix Sandman, Méndez and Mariette. The fact that several of the acts that I talked to already knew me from before made me more calm and not as nervous. The person that made surprisingly bigger impact than I expected was Méndez. He was much more friendly, warm and happy than expected. Other than that it was just interesting and nice hearing what everyone had to say. Samir & Viktor were as fun as always, it doesn't matter what they do or say, they are funny. If you want to watch the interviews I got, you can do that through the video above. 
Attending this press conference was truly a learning experience and I'm very glad that I decided to go. I learned a lot of different things. I learned that I'm more capable than I think, that my personality and approach is unique which is in my advantage. If you have read this far, thank you and kudos to you. I really appreciate it. Leave a comment or a like, or tweet me to let me know that you have read my post. I hope this was in your interest and that you enjoyed reading my thoughts and experiences. There's more to come, stay tuned for more Melfest content and other fun stuff in the future.
Until next time, ingat!
/Lizel
 
Throwback - Melfest 2017 | The Afterparty
 
As Melodifestivalen 2018 is closing in, I thought about sharing some of my last pictures from Melfest 2017. It's crazy how much footage and memories you get only during a couple of weeks. The funny thing is, I only went to three out of six stops and yet there's so much footage. Anyway, let's get this post started!
Jenevia and I were in Stockholm for the finale of Melodifestivalen 2017 as press. During the finale we were in the press room together with all of the other press watching the show on the screening there. It was very intense watching the show and getting to know the result of the voting. I'm still very happy that Robin Bengtsson won, it was very well deserved! - Heading to the post-press conference we were unsure about which ones of the acts that we would be able to talk to because of the amount of press that were there. Our priority was to get to talk with Robin and congratulate him for his win. But guess what, despite the whole commotion during the press conference and the fact that we were only two people in our team, we managed to interview 8 out of 12 acts! How awesome aren't we! 
After the press conference we collected our things and got ready to go to the afterparty! I'm not a person that likes to party but I decided to follow along and mingle anyway. As the tradition follows, all the finalist of the year gets to perform their song at the afterparty one last time in this context. It was nice getting to see all the performances again and feel the excitment from everyone else in the audience.
At these parties, you never really know who you will bump into. There's always a lot of people from the Swedish entertainment industry attending these parties. Throughout the night we met several of the acts from different semifinals for example De Vet Du, Axel, Alice and Dinah Nah. It was very nice meeting them again! Despite not being a person that likes to attend these kind of parties and not a fan of dancing, I had fun. 
This photo of Majo and Jasmine is the cutest ever! I'm so happy that I managed to capture this photo, everytime I see the photo it makes me smile! 
I really should get better at posting blog posts more up to date since it's a bit hard to think back to remember what happened for me to come up with things to write. This turned out to be a short and brief post but I hope you enjoyed it anyway.
For the Melfest fans following my content, I will be heading to Stockholm for SVT's press conferens on the 28th of November, where they will be announcing the acts that will be participating in Melodifestivalen 2018! If you want to follow me during the press conference, make sure to follow me on my Instagram: @LizelStromberg and on my Twitter page with the same name: @LizelStromberg. 
Until next time, ingat!
/Lizel